According to the New York Times, Pasch's first shot at the design was turned down immediately. Still, "if at first you don't succeed, try one more time and nail it," and Pasch's second draft was a hit with the band. Not long after that, he was contacted again and asked "to create a logo or symbol which may be used on note paper, as a programme cover and as a cover for the press book."
The tongue and lips logo was born. The Stones apparently liked it so much that, according to Feel Numb, they paid Pasch a bonus of £200 on top of his £50 fee, which is a fortune in art student money.
As for the meaning behind the design, Pasch has given a number of explanations over the years. Rolling Stone quoted the artist as saying it was meant "to represent the band's anti-authoritarian attitude, Mick's mouth and the obvious sexual connotations," although he has since stated that the Jagger imagery was sunconscious on his part. More than anything, it was meant to do exactly what it's done: look good on merchandise.
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